FOOD TYPOGRAPHY

My Food Typography Experiment

 

I created this piece of food typography by writing nutty, out of peanut butter using my fingers on A4 paper, I tried to create a smooth rounded affect with my finger, but it didn't work particularly well, and it ended up being quite uneven. One thing I really liked about the final product is the way that the moisture in the peanut butter added a stroke around the entire thing and the use of a good stroke around something can be really effective. 

Ed Ruscha

Ed Ruscha is an American born, Artist based in Culver City, California. He was born in 1937 in Omaha, Nebraska, and raised in Oklahoma City, Oklahoma where he lived from 1941 to 1956 when he moved to Los Angeles where he studied art at university. He has worked in various different media, painting some of work while drawing other pieces. He also uses photography to depict the monotony of urban life. He has been the subject of multiple museum exhibitions.

I really like the way that he has used the texture of the strawberry seeds in this piece to the left called Ripe, and the deep colour of the strawberry juice to make it fit so well. one of the things that I find interesting about this piece is the abstract shape of the letters give it an organic and home grown feel. the greenish yellow, dull background really brings the vibrance in the word out.
http://www.edruscha.com

I think this piece on the right, named Hope is really interesting because it shows a very different side to Ed Ruscha's work, because it is very much more conservitive, and precise. I like his use of such a small-serif font, as it adds a sense of fragility to the letters which represents the fragility of our hopes. His use of colours is interesting because the beige background shows a subtle dullness, showing how we all hope for everyday things, but maybe should hope for more extraordinary things.. I included this piece because it ties in with the use of negative space with typography by Hennie Hamworth (see September 2011).