Friday, 19 October 2012

M&M Paris Experimental Typography






M&M Paris is the business of a french pair of graphic designers and photographers, Michael Amzalag & Mathis Augustyniak. They specialise in typography made out of people. This piece to the left however, is made out of various Prada goods. Titled 'The Pradalphabet' I really like the abstract affect generated by the the curves and twirls of all of the goods. I uploaded it because I think it is a really interesting font and really caught my eye when I was looking through his work.


This piece to the right is really interesting, I like the way the artists have written 'The Alphabet' and the way it is right aligned, as it makes you stop to think what it says. Their use of positive space is quite nice and I've decided to make an experiment to try to recreate one of the letters. My favourite letter is the 'T' as it has got a very interesting shape. I also really like the 'E' because it has a really cool, snake  like shape.

My Response


To create this piece, I used a photo of myself, taken on Photobooth, and dragged it into photoshop, and Desaturated it. Once I had done this I adjusted the threshold, making it vividly black and white. I then adjusted the brightness and contrast of the image to get the right effect. After this I opened the Type tool in a layer above the desaturated black and white image, and wrote my chosen letter (an "e") in size 800pt Myriad Pro. I placed it into an appropriate position and then dragged the layer below the unlocked background. When I had done this I created a clipping mask, placed it appropriately, and softened some of the corners.



I really like the way that at the top of the e, where the hair is the bleached spots in my hair have given a really good spiky effect. Another interesting effect I like is the stubble on my chin. I think that the whole piece has a quite gritty feel. My use of negative space here was quite good so I might try and recreate it.

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